Learning Zone 2018

Event professionals are hungry for knowledge, the chance to discuss current topics with their peers and to gain inspiration from leading global industry gurus. Building on from the success of 2017, EventIt 2018 will feature both national and international speakers, offering practical advice, inspiration and debate on the most relevant topics and issues in the events sector.

Take a look at our 2017 programme below:

We had four themes for EventIt 2017  within which we aimed to provide our visitors with some of the tools they need to build their own careers or businesses and, in doing so, making our industry more competitive and successful.


11.00: Using the Five Senses in Events
Rob Davidson, MICE Knowledge

12.00: Promoting Excellence in Association Conferences and Events
Heather Lishman, ABPCO
Dr Sandro Carnicelli, UWS
Celia Lloyd, Happening Conferences and Events Ltd

13.00: So You Think You Are Creative
William Thomson, Gallus Events

14.00: Policy Forum: Brexit and Beyond
James Heappey, The APPG for Events in Westminster
Neil Brownlee, VisitScotland

15.00: Why Business Events Matter
Kathleen Warden, SEC
Neil Brownlee, VisitScotland
Ali Turner, Eight PR
Kevin Jackson, ILEA
Susan Deighan, Glasgow Life

16.00: Branding and marketing your venue: learn from the procedures, practices and planning behind the SEC relaunch
Sean Murray, SEC


10.00: The Future of Meetings
Matthew Howarth, Cvent

11.00: Valuable Content: How video and animation enhance your event
Sarah-Jane Friedman and Paul Mann, Metro Ecosse

12.00: Virtual Reality and Events
Bianca Barker, Steadipix Productions
Stewart MacKenzie-Leigh, Stugo

13.00: 21st Century Meeting and Event Technologies
Prof Joe Goldblatt, Queen Margaret University

14.00: Event Start-Ups
James Morgan, Event Tech Lab

15.00: The Future of Delegate Engagement
Panel Discussion hosted by Adam Parry, Events Industry News
Sabeha Mohamed, Eventbrite
Chris Cloughley, Eventpowwow

Festivals & Outdoor

10.00: Understanding the Safety Advisory Group (SAG)
Martin Dare, Rural Projects Ltd
Tom Clements, Specialized Security
Derry Morrice, SRU
Kevin Sewell, Scottish Borders Council

11.00: TTROs and Traffic Management at Events
Kevin Sewell, Scottish Borders Council
Lynne Symington, Police Scotland

12.00: How to Attract Sponsorship
Ali Turner, Eight PR

13.00: Policing at Events
Brigadier David Allfrey MBE, Chairman, EFIG & Chief Executive and Producer of The Royal Edinburgh Military Tattoo
David Jackson, RHASS
Kevin Sewell, Scottish Borders Council
Tom Clements, Specialized Security
Lynne Symington, Police Scotland

15.00: EventScotland Surgery
Torquil MacLeod, EventScotland
Marie Christie, EventScotland

Educating for the Future

10.00: Incentives – What are they & why Site (Society for Incentive Travel Excellence)?
Graeme Dowie, SITE UK

11.00: Management to Marketing, the evolution of events
Richard Waddington, EMA

12.00: How professional training and qualifications benefit your career
Dr Jane Ali-Knight, Edinburgh Napier University
Dr Caroline Jackson, Bournemouth University, Chair AEME
Dr Daniel Turner, University of the West of Scotland
Amanda Wrathall,  EICC
Gerry Reynolds, Highland Council
Gordon Hodge, University of Strathclyde
Claire Harkness, University of the West of Scotland

13.00: Events for Generation Y
Rob Davidson, MICE Knowledge

14.00: Where we are and where we’re all heading…
Kevin Jackson, ILEA
Ali Turner, Eight PR

15.00: How you can run a standout meeting
Nicky Christmas, Practically Perfect PA



If you’re interested in sponsoring or exhibiting at the 2018 show,

please contact us by clicking the button below or call 0131 561 7345

Contact Us