VisitScotland’s Events Directorate, comprising EventScotland, Events Industry Development and Business Events, is working to make Scotland the perfect stage for events. The EventScotland team bids for, secures and develops a portfolio of sporting and cultural events, building upon Scotland’s reputation as a major events destination. Events bring incredible value to Scotland’s economy, generating and supporting jobs and attracting visitors from across the globe.
Developed by EventScotland and partners, the National Events Strategy, Scotland – The Perfect Stage details the vision for Scotland’s events industry over the next decade. The strategy aims to build on recent successes and deliver a portfolio of events that provide sustainable impact and international profile for Scotland.